Flip Critts Kickstarter & Prototyping with Guardian Insight Group

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On this episode of Silicon Valley Insider, Keith Koo’s guest is 11 year-old inventor Carter Waugh, a 2018 innovation award winner who talks about how he started Flip Critts critts.com. 

Carter shares his passion for outdoor adventuring and how he got his inspiration to start his shoe company because he was not satisfied with current shoe design. He also goes into detail about his 3 year journey from concept to product leading up to his Kickstarter campaign which starts on June 9th, 2020. Keith and Carter discuss the importance for startup founders to have the right team of advisors and employees to make a really great product.

https://www.kickstarter.com/projects/critts/flip-critts

In the second half of the show, Keith is joined with Ed Yeh, CTO of Guardian Insight Group to discuss how startups can leverage the best practices that Carter followed to get his company off the ground and emphasize the importance of starting with a concept and prototype which will save you time and money. Keith and Ed also talk about how although we live in uncertain times, there has never been a better time to explore starting your own business due to the low cost of entry into technology. Some of best-known companies have started off during a recession or depression.

Listen to this episode from The Silicon Valley Insider Show with Keith Koo on Spotify. In this episode of Silicon Valley Insider, Keith Koo's guest is 11-year-old inventor Carter Waugh, a 2018 innovation award winner who talks about how he started Flip Critts critts.com.


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Guardian Insight Group is a consulting firm that is helping startups grow. GIGSV is offering strategies on funding, cost reduction, technical architecture, along with other services all with a risk management based approach.

GIGSV is offering help to anyone that is looking to:

1.  Start their own startup

2.  Scale their existing startup

3.  Looking to fund their current projects

For a free 1 hour consultation please book your meetings here.